With the implementation of the Strategic Plan, the City of Largo developed an interdepartmental team to lead the way in developing and implementing a new Downtown District Identity. This identity aims to highlight all three focus areas of Sustainability, Public Safety and Community Pride while coordinating with the new City brand. The goal of creating a Downtown identity is to to establish and strengthen connections between downtown Largo and employment, education, and recreational hubs. The identity will work to make the downtown area unique, visually attractive and welcoming in order to promote patronization of local businesses and encourage the use of social spaces.
Deliverables for this project include graphic standards, color palettes, fonts and defined boundaries. These elements must support the shared vision of residents and businesses and be able to reflect on the City’s history while taking an inspiring look into the future.
In order to create a defined area with high visibility and a large impact, areas of placemaking were addressed including:
Through these elements the Largo Downtown identity will provide strategic direction for all future development in the area while meeting public expectations and welcoming residents and businesses to our area.

1 Attachment

Attachment: Document - Proposed Downtown Identity Guide


In the Fall of 2016, Largo City Commission approved advancing the Downtown Plaza Enhancement Project. The proposed design concepts should all include a signature landmark feature along with hardscape and landscaping that aligns with the West Bay Drive Plan. All designs were developed with input from resident advisory boards, as well as members from the Largo Historical Society, Suncoast Performing Arts Foundation and the Central Pinellas Chamber of Commerce

. Although construction is not funded until the fiscal year 2019, Largo Planners are inviting residents, businesses and visitors to provide input about the ideas below.

As you provide input please note the goals of the project below:
· Promotes the vision for an active and interconnected downtown
· Inspires community pride
· Provides an aesthetic improvement with ease of maintenance
· Coordinate with Largo's New Community Brand
· Introduce the ideas and concepts of Largo's Proposed Downtown Identity